iTAPAS BUYER NEEDS FRAMEWORK

iTAPAS Buyer Needs Framework

Many IT Resellers in Europe are redefining their business model: from boxes to services.

This transformation has vast implications on many aspects of the business.

Looking at sales, both Skills and Sales Process need our attention.

Sales need to become trusted advisors.

This iTAPAS framework will help you with that. 

Jarco Penning

iTAPAS

iTAPAS-framework-how-to-add-value-to-b2b-customers-IT-Reseller-Academy-The-Sales-Coach